Design of the logotype, typography, colour palette and illustrations. The shape of the logo is based on the negative space the therapist’s hands creates in practice. Branding is implemented across both print and digital platforms. Informational folder is tri-folded to reveal an indepth explanation of the Bowen Therapy and its key benefits, highlighting the most common problem areas on the skeleton illustration. The folder is printed on a 100% recycled paper with vegetable ink.
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