Communication Design – Master Degree. October 2007 – July 2009.
Central Saint Martins College of Arts and Design. London. England. Specialising in Editorial Design.
Horologium Floræ is based on Carl Linnæus’ work with the same title from 1751. Linnæus discovered 43 flowers that are opening and closing their petals at specific times of the day. He believed that you could tell the time by just seeing what flowers are open at any given time. I have arranged the flowers accordingly to their opening times, from the first one to open in the morning to the last one in the afternoon. Each page of the book shows the opening and closing time for every flower, and they are placed on a 24-hour timeline. The circular diagram on the posters gives an overview and compares the opening with the closing times.
Handbound book, vintage book cloth in the same colour as Linnaeus original book with handblocked copper foiling. Printed on 70gsm archive paper.
Limited edition A1 posters. Printed on 300gsm Hahnemule paper.