Emerse. Lund. Sweden. April 2015 – Present
Design and artwork for information and marketing materials, for online, print and trade-shows. Development of the Emerse brand; typography, image design, illustrations, infographics, photography and icons. Design and maintainance of the Emerse website, including content for newsfeed articles and social media channels, as well as artwork for Emerse digital advertising campaigns. My responsibilities include organizing and prioritasion of the marketing workflow, ensuring deliveries are on time and with the required high quality. I am the go-to person for requests from a team of Key Account Managers and the CEO, while managing feedback sessions between different stakeholders.
Art Direction, Branding, Copywriting, Layout
I am in charge of developing and safeguard the Emerse brand. My role is production centered and I ensure that the content of the information i produce is keeping up withthe fast-moving ad-tech industry in which Emerse. The information material is meant to explain how programmatic advertising and the Emerse technology works, translating complicated terminology to plain English with easy to understand infographics to support. I also design proposal and reporting templates as well as tailored PowerPoint presentations for specific clients and markets.
Art Direction, Branding, Web Design, Copywriting
The Emerse website supports the client-journey of the Emerse personas, making sure that all client segments can easily find the information they are looking for. Case studies with in-depth insights and results from previous and a newsfeed with industry related articles and inspirational expert-tips. There are two websites, the international site in english has clear a DSP and Self-Service focus, while the Swedish site for the nordic market is to support the local sales team. My responsibility is to update regularly, create and write content in both languages including choosing the imagery to compliment. All coding are done in WordPress, I analyse the website’s improvements and measuring traffic and the number of conversions, while generating new ideas of how to drive more traffic and leads through digital advertising and SEO.
Art Direction, Branding, Tradeshow
Every year since 2015, Emerse is exhibiting at the worlds largest tradeshow for the ad-tech industry DMEXCO (Digital Marketing Exhibition and Conference) in Cologne. The conference is a meeting place for key players in the digital business, marketing and innovation. It’s where industry leaders, marketing and media professionals and tech pioneers set ‘the digital agenda’. My responsibility is to design and layout the Emerse exhibition booth, including finalizing the artwork for stand panels, ordering furniture and electrical fittings. Designing and producing staff uniforms, printed materials and a nice selection of giveaways to hand out as a goodie-bag to our stand visitors during the event.
DMEXCO Wall Graphics 2018